Customer groups
Dedicated pricing, tiers, and visibility per customer group.
all features
Everything a serious shop needs, built in as standard.
This is what's inside Loopt, from B2B core to platform scale.
15 categories
82 features
1 codebase
0 plugins
01
B2B Core
The things a business shop actually needs, built in as standard, not 'later with a plugin'.
Volume (tiered) pricing
Automatic volume discounts, per customer or group.
Gated catalog
Login required where it matters; prices only for those who qualify.
Order limits
Minimum and maximum quantities per product.
Quick reorder
Place a previous order again in one click.
Invoice billing
Pay on invoice for established customers.
02
Product catalog
One catalog for everything. From a single item to a complex variant.
Simple & variable products
From a single item to variants with their own price and stock.
Categories
Nested categories with breadcrumb navigation.
Filtering & sorting
Customers find the right product in seconds.
Product specifications
Details always visible, even without logging in.
Upsells
Show related products and increase order value.
Stock per variant
Stock tracked per SKU and variant, or set to unlimited.
03
Pricing & VAT
Prices and VAT that always add up. Configurable per customer, per country, down to the cent.
Incl. or excl. VAT
Show gross or net prices, with instant recalculation.
Net for B2B
Business buyers see prices excluding VAT.
VAT reverse charge
A valid VAT number automatically sets VAT to 0%.
VAT number validation
Live EU VAT number check with auto-fill company details.
VAT by country
The delivery address automatically determines the correct rate.
Product surcharges
Per-product surcharges with their own VAT rate.
04
Cart & checkout
A smooth checkout that keeps up — price, shipping, and VAT correct from the start.
Smart cart
Persists across log-out and log-in sessions.
Live totals
Price, shipping, and VAT correct from the start.
Discount codes
Applied instantly in the cart.
Shipping choice
Methods with costs and delivery time, calculated live.
Payment choice
Wero, card, or invoice.
Guest or account
Check out as a guest or create an account on the spot.
05
Orders & fulfilment
From order to packing slip in one place — with statuses, invoices, and reordering.
Order overview
Search and manage orders by number, customer, total, or status.
Order statuses
Custom, colour-coded statuses in any language.
Reorder
Customers place a previous order again in one click.
Recurring orders
Standing orders that repeat automatically.
Invoices & packing slips
Numbered PDFs with barcodes, in your brand styling.
Export
Export orders with filters.
06
Integrations & data
Real-time connected to the systems you already run. One source of truth, no re-keying.
ERP integration
Orders, customers, and invoices in real-time sync.
Product data sync
Product information from one source, always current.
Real-time stock
One truth, visible to you and your customer.
Customers & prices from your ERP
Contacts, addresses, and customer prices imported automatically.
Payments
Wero, card, and invoice with automatic status updates.
Shipping
Labels, tracking, and delivery time via the major carriers.
07
Customers & accounts
A complete customer portal that customers manage themselves.
Customer portal
Dashboard with orders and recent activity.
Self-registration
Create an account with email verification.
Profile & address book
Customers manage their own details and multiple addresses.
Order history
All previous orders clearly accessible.
Password recovery
Customers reset via email themselves.
Roles & permissions
Customer, staff, and admin with appropriate access.
08
Content & CMS
Build your own pages, no developer needed.
Page builder
Pages built from ready-made blocks: hero, text, image, product grid, CTA.
SEO, GEO & GTM
Extensive SEO and GEO optimization for search engines and AI answers, with Google Tag Manager built in as standard.
Reusable blocks
One block, usable across multiple pages and shops.
Multilingual content
Every block in the visitor's language.
Menus
Navigation per shop, drag-and-drop and multilingual.
Forms
Contact and enquiry forms with custom recipients.
09
Multilingual & multi-shop
One platform, multiple brands, languages and countries. Separated where needed but managed together.
Multiple shops
Unlimited webshops on their own domain, from one system.
Catalog per shop
One product database, with a unique assortment per shop.
Settings per shop
Own payment, shipping, and display preferences.
Multilingual content
Text and product info per language.
Translated URLs
URLs in the visitor's language.
Edit content yourself
Change anything live, without a release.
10
Design & brand
Fully white-label — every brand its own look, without touching code.
Custom theme per shop
Fully unique appearance, down to block level.
Central brand styling
Colours, fonts, and spacing in one place.
Dark mode
Automatically matching colour palette.
Mobile-first
Sharp on every screen, from phone to desktop.
White-label
No Loopt branding visible, only yours.
Brand in emails & PDFs
Brand styling automatically applied to every email and invoice.
11
SEO & discoverability
Findable in Google out of the box, no separate SEO project needed.
Sitemap
Automatically complete for search engines.
Rich results
Price, stock, and stars directly in search results.
Google Shopping feed
Products automatically ready for Shopping.
Redirects & 404 management
Forward old links cleanly, monitor broken ones.
12
Marketing & conversion
Attract customers, measure what works, drive growth.
Discount codes & promotions
Amount or percentage, duration, and usage limit.
Conversion tracking
Track views, add-to-carts, and purchases.
Cookie consent
Clean consent banner that remembers the choice.
Customer reviews
Collect and display star ratings.
13
Email & documents
Every transaction confirmed neatly, in your brand styling.
Automatic order confirmation
With invoice attached.
Standard templates
Confirmation, invoice, recovery, and verification ready to go.
Reliable delivery
Emails arrive, not in spam.
Branded emails
Logo and brand colours in every email.
14
Admin
One powerful back office for products, orders, customers, and settings.
Dashboard
Revenue, order, and customer trends at a glance.
Product management
Products, variants, prices, and images in one place.
Order management
Process orders, update statuses, create labels and PDFs.
Customer management
Customers, addresses, groups, and purchase history.
Settings
All options neatly grouped by topic.
User permissions
Team members get exactly the right access.
15
Platform & scale
Built to scale with you and fully under your own control.
Closed by design
No plugin sprawl, no unexpected admin access.
Multiple brands
Branches or brands together or strictly separated.
Scalable
Grows with your volume without replatforming.
Extensible
Add new features without touching the core.